A recent study by Wyzowl indicates that 93% of businesses globally use video for marketing, reaching 88% in Africa, with 83% reporting increased engagement and conversion rates. The numbers speak for themselves – video is not just a trend; it’s the beating heart of the Kenyan marketing landscape. But where does one begin this cinematic odyssey? You can begin with the video production companies like Janeson Production. We offer the best Commercial Video Production Services in Kenya

Pre-production for Commercial Video Production Services in Kenya

You can expect the following services when you hire Janeson for your commercial video production. The scope may vary depending on the client’s needs

Pre-production

pre-production for a commercial video involves several crucial steps to ensure a successful outcome. Here’s a detailed breakdown:

1. Concept Development:

We help you define the objective, target audience, and message. We also brainstorm ideas and create a compelling concept for the commercial.

2. Scriptwriting

This involves developing a script outlining the dialogue, scenes, and actions. This step helps in visualizing the final video and ensures a cohesive narrative.

3. Storyboarding

Storyboards help in planning shots, framing, and sequencing of scenes.

4. Casting:

We help you choose actors or presenters who align with the brand and effectively convey the message. Auditions are conducted if need be.

5. Location Scouting:

Finding suitable locations for shooting that match the script requirements is our responsibility. We also take care of permits or permissions required for filming.

6. Crew & Equipment

A skilled crew will be assembled including the director, cinematographer, and technical staff. They will have all the necessary equipment for filming.

7. Production Schedule

We will develop a detailed timeline outlining each stage of production from filming to post-production.

8. Budgeting

This is the process of allocating funds for various aspects like crew payment, equipment rental, location fees, and post-production expenses.

10. Risk Assessment:

We are also tasked with identifying potential risks during production and creating contingency plans to mitigate them.

Production: Where Stories Come Alive

Cinematography & Lighting for Commercial Video Production Services in Kenya

professionals at Janeson wield cameras like precision instruments, mastering nuanced lighting techniques. They sculpt scenes with natural and artificial light, crafting visuals that evoke specific emotions and guide viewer focus. We produce impactful visuals tailored to your brand message for commercial purposes.

Audio Recording & Sound Design:

Our team meticulously captures the unique soundscape of your advert using advanced recording and editing techniques. They weave evocative soundscapes that enhance your video’s narrative and emotional impact. Think crisp dialogue, layered ambiance, and impactful sound effects, meticulously balanced for a professional finish.

Directing & Acting Guidance:

Renowned Janeson’s directors don’t merely guide; they sculpt performances. They possess a deep understanding of actor psychology and emotional expression, drawing out nuanced performances that resonate with viewers. With perfect attention to detail, they ensure every gesture, inflection, and line reading amplifies the emotional arc of your narrative, leaving a lasting impression.

On-set logistics and management for Commercial Video Production Services in Kenya

We orchestrate complex shoots with military precision, juggling budgets, schedules, and equipment. Unforeseen challenges? we transform them into creative opportunities, ensuring a smooth production flow even amidst chaos. Expect meticulous pre-production planning, clear on-set communication, and efficient problem-solving, all geared towards delivering your vision within budget and timeframe

Post-production for Commercial Video Production Services in Kenya

• Video Editing and Compositing: Our editors are alchemists of the digital realm. They weave raw footage into captivating narratives, employing precise cuts, seamless transitions, and captivating effects to sculpt the final masterpiece.
• Animation and Motion Graphics: We breathe life into still images. Whether it’s a playful mascot dancing across the screen or a product exploding in a dazzling 3D showcase, we add layers of visual engagement, igniting imaginations and amplifying brand messages.
• Color Grading and Visual Effects: Our team incorporates color grading and visual effects transforming scenes into visual feasts. They evoke warmth, nostalgia, or futuristic cool, ensuring every frame resonates with the brand’s emotional landscape.
• Sound Mixing and Music Editing: The final product will have a blend of dialogue, music, and sound effects into a mesmerizing symphony, ensuring every beat and whisper drives the narrative forward.
• Final Renders and Delivery: With meticulous attention to detail, the final video emerges, polished and ready to captivate audiences. Delivery platforms hum with anticipation, waiting to unleash the Kenyan-born magic onto the world.

  Types of Commercial and advertisement videos

  Commercial and advertisement videos encompass various types, each serving different purposes and engaging audiences uniquely. Here are some prevalent types:

  1. Explainer Videos: Concisely explain a product, service, or concept using animation, graphics, or live-action sequences.
  2. Product Demos: Showcase how a product works, its features, and benefits. This can be through tutorials or real-life usage scenarios.
  3. Testimonials/Case Studies: Real-life experiences of customers or clients sharing success stories or testimonials about a product/service.
  4. Tutorial/Instructional Videos: Guide viewers on using a product/service effectively or educate them on related topics.
  5. Brand Stories/Corporate Videos: Showcase the brand’s ethos, values, or history, aiming to build a connection with the audience.
  6. Behind-the-scenes: Offer a glimpse into the making of a product, event, or service, fostering transparency. Source:
  7. Animated Infographics: Engaging animations of statistical or factual information, making it visually appealing and easily digestible.
  8. Live Streams/Webinars: Real-time interaction with the audience, often used for product launches, Q&A sessions, or educational events.

  All types of commercial Video Production Services in Kenya have their strengths in conveying specific messages. Choosing the right one depends on your target audience, message, and overall campaign strategy.

  Advantages of Embracing Commercial Video Production Services in Kenya

  Choosing a Kenyan video production company unlocks a treasure trove of benefits:

  • Local Expertise and Cultural Understanding: Kenyans know Kenya. They navigate the nuances of local cultures, customs, and languages, ensuring every frame resonates with authenticity and emotional depth.
  • Competitive Rates and Cost-Effectiveness: Compared to international players, Kenyan production companies offer a compelling value proposition. You get exceptional talent and creativity without breaking the bank.
  • Access to Diverse Locations and Talent: From pristine beaches to bustling marketplaces, Kenya offers a kaleidoscope of backdrops. Local casting directors unlock access to a rich pool of diverse talent, ensuring your story finds the perfect Kenyan face.
  • Faster Turnaround Times and Flexibility: Kenyan crews are nimble and responsive. They navigate logistical challenges with finesse, delivering exceptional results on tight deadlines.
  • Collaborative and Personalized Approach: Working with Kenyan production companies feels like joining a creative family. They collaborate closely, listen to your vision, and ensure the final product reflects your brand’s unique essence.

  Choosing Your Kenyan Video Production Partner

  Finding the perfect partner in this vibrant landscape requires some soul-searching:

  • Define your budget, project scope, and target audience. What story do you want to tell? Who are you trying to reach?
  • Review portfolios and client testimonials. Look for companies whose style aligns with your vision and whose past projects resonate with your brand.
  • Schedule consultations and ask questions. Don’t be afraid to delve deep – understand their process, communication style, and approach to collaboration.

  

  Conclusion

  In a world saturated with noise, captivating storytelling stands out. Kenyan video production companies empower brands to weave narratives that resonate deeply with Kenyan audiences. They unlock the emotional power of video, igniting imaginations, driving engagement, and ultimately, achieving marketing goals.

  So, if you’re ready to unleash the captivating power of Kenyan storytelling, reach out to a local video production company like Janeson today. Together, we can craft a video masterpiece that dances across screens, ignites conversations, and leaves a lasting mark on the Kenyan landscape.