How to Incorporate Video Marketing into Your Marketing Strategy

In the recent years, video marketing has been on the rise. You might be wondering what is video marketing and why your needs it or how it can benefit from the same. Simply put, video marketing is incorporating videos into your marketing campaigns as a means to promote your product/ service and/or company.

According to Cisco, 75% of mobile traffic will be on video by 2020 and YouTube is the 2nd largest search engine on the web. What this means is that if your company has not embraced video marketing strategies, then it’s crucial that you start now. And here is why:

Video Marketing Increases Engagement

Studies have shown that audiences were 10 times more likely to comment on, engage in and share video content compared to social media posts or blogs. Stats also reveal that videos on Facebook Business pages increase end user engagements by 34%.

Gives your Brand a Personalized Touch

A picture they say is equivalent of a thousand words, a one minute video can convey what a million words can only attempt to explain. What can take you an entire blog post to say about your brand can be beautifully displayed in a 30 seconds video. Videos have been found to increase brand awareness by 54%.

Videos Showcase Your Products better and allows for Visual Explanations
While pictures gives customers a glimpse of what to expect, through videos, they can actually see how to use a product.   

Highlight Your Company’s Accomplishments 
Part of the reason you strive so hard for your business is so that your customers and potentials can recognize your effort. What better way to show them than through visuals?

Raise Retention Rates on Your Website and Boost Sales 
While most customers barely read half of most text-based contents, videos receive ¾ viewership from 65% of site visitors. You can harness a video loop on your website by knowing that visitors will stay an average of 2 minutes on a retail site. This means that videos convert more customers and here is more exciting stats, 85% of customers are more likely to make a purchase after watching a product video.

What do you need to start?  

It is not only simple but can as well be very rewarding to your business.  All you need is a high quality smartphone like an iPhone and place it on a tripod to ensure a steady shot. Enlist the services of an editor so that the videos sound and professional.

How to Incorporate Video Marketing into Your Marketing Strategy

Start With Product Videos

Recent marketing reports have revealed that 97% of businesses who have embraced explainer videos say it helps clients understand their business better. And 75% of consumers say they’ve bought a product after watching a video. Especially if that product is software, clients would want to see how it works versus just read about it.

Focus on the Story and Not the Sale

Do not be part of the heaps of clutter on the internet today. They are repelling to clients. This you can avoid by ensuring is centered around the story and not the sale. Simply put, focus on the value you’re providing for your customers. However, you can still appeal to your customers’ needs.

Create captivating content

Anyone can make a video, but not everyone can create compelling videos that can captivate the online community. Cut a niche in the world of video marketing and watch the resulting organic growth.

The worst thing to do is make a completely boring video. Your audience wants to be pulled from their realities; they want to be humored, enlightened and informed. Humor works well for their video marketing campaigns. Stand out!

Upload your video to YouTube

YouTube has been ranked as the second largest search engine in the world. Over 6 billion hours of video are watched every 30 days while more than 1 billion unique users visit YouTube each month. Uploading your video to YouTube will instantly get your online video content seen by the masses.
There are a number of tactics you can employ to ensure your videos get found easier in search engines like YouTube. First, be sure to derive the maximum SEO value from your video before you upload your video to any sites. Make sure you also allow for sharing and embedding for likings. Do not forget to avail of video sitemaps

Tackle the queries Your Customers Have?

Growing up, we watched as our parents took stuff for repairs. For instance, you had to take a car to get fixed and have the oil changed. The other day, I had a conversation with my father and he said he wanted to take his RV to the mechanics to have the oil changed and I offered to take care of it for him.

He could not believe how a suit wearing Marketer like I was able to change oil and imagine his amusement when I told him I learned it from YouTube. I am not alone; many of us turn to YouTube to learn how to do things. A research showed that “how to” searches on YouTube grew 70% every year. In North America alone, over 100 million hours of how-to content had been watched by 2015 and the figures have grown.

With the help of tools like Bloomberry, io and Keywordtool, you can scours the web to find the most common questions around specific keyword themes that are relevant to your business. Identify top questions related to your business, and instead of answering in writing, make a video.

Create a strong call-to-action

In the process of video editing, a professional can create a lower third graphic that is unobtrusive to the video content. This allows you to include your contacts like phone number, email address and website URL so as to drive traffic from the video to the website that you’re looking to endorse.

Also, people can click on the link you have included in the video description to take the next step. Better yet, an end screen for the video that has a call-to-action is a great way to call for action since this will leave a lingering impression that can compel customers to visit your website!

Share and share!

To reach as a wide audience as you can, share your video across numerous blogs and social media channels. Frequently shared videos will inevitably receive visibility, thus the more you share the more potential customers your business will attract.

Then there is the aspect of link building. This implies that if your video is picked up on numerous websites, the search engines will view this content as more powerful which can improve your organic ranking for the video. Video marketing offers affordable advertising and tremendous search engine exposure that can help you obtain more publicity.

Conclusion

Video as a marketing strategy is here to stay. If you feel your brand is not ready, you do not have to jump right in. Besides, you can initiate it without denting your company’s pocket. So you can start small and build as time goes.

If you have already adopted video marketing into your marketing campaign strategy, are they successful? What are the kinds of videos do you post and have you noticed that certain videos work better for specific industries? We would love to hear about your experience in the comments below!