SEO Training Course in Nairobi, Kenya

People are searching for all sorts of things related to your business from the internet. Billions of things are searched online every single day. People search for products and services online with an intent to purchase them. Therefore, optimizing your online content enables easier discovery by users searching for terms relevant to your website. This is known as Search Engine Optimization(SEO). The higher the visibility your site has, the more likely you are going to get attention, attract potential customers, and maintain existing customers to your business. Quality of content and keyword research are key factors of optimizing your content and help your page to rank higher in the search results. Online searching is the primary source of digital traffic for brands and businesses. Greater visibility and ranking have a higher potential of popularizing and improving your business. Having SEO knowledge will help you create content that will enable your page to rank higher and most people will run to your page to look for solutions for their problems, purchase your products and services. Looking for a place to learn SEO? Whether as a beginner, needing improvement on-page tactics, or a refresher on building your web traffic better, Janeson Learning in Nairobi, Kenya is your home to learn Search Engine Optimization. There is no better way to begin your SEO training, you just have to make a choice and start your training with us. However, check this small video about SEO.

Types of SEO Elements

SEO consists of a wider variety of tactics that you need to consider if you want to increase your site’s visibility and rankings. These types include;

1. On-Page SEO; This is one of the main types of SEO. It involves optimizing elements that you can control directly from your website. This type of technique is applied on your page if you want your website to appear on relevant pages and target a specific audience. Headings, title tags, and anchor text should be used with specific audience’s needs in mind, to help them find what they are looking for. On-Page SEO elements such as URLs, meta description, content, title tags, internal links, navigation, design, and heading tags, help with the optimization of your website. This type of SEO technique has the following benefits;

• Simplifying your website navigation to make it more user-friendly
• Improve your website design to make it more presentable and easy to use
• Having content that is relevant to your customers

1. Off-page SEO; This type of SEO involves factors outside of your site that you can’t control directly. It evaluates the reputation and relevancy of your site, the quality of the website backlinks, the user’s geographical area, and other factors that enable delivering relevant results. This technique is important because it helps to share your content on social media platforms to gain more traction and to create linkable content.
2. Local SEO; It helps with searches that relate to specific locations. They help in obtaining results of searches that involve cities, towns, or anything near you. For instance, if you run a salon, local SEO can help you show up on google search results pages like ‘salon near me’. It is mostly applied to businesses that have a physical location and local availability. Creating content that is related to your local area that includes location-specific words is the key to the success of this type of SEO. Learn more about local SEO.

Regardless of your business characteristics, it is crucial to increase online visibility by using the right types of SEO techniques. At Janeson Learning, we offer course training to help you have a background in SEO and to provide industry-leading digital marketing training while building your knowledge and individual growth. However, the choice of keywords to employ to gain site traction is specific and this is influenced by the following factors;

• A number of people who are looking for a particular keyword. The more people searching for certain keywords means the higher the potential audience you can be able to reach.
• Keywords to use have to be relevant to the content you are delivering. Understand your target audience first and you will be able to use relevant keywords to reach them. Understand what type of things your audience is interested in, what problems they are having, who else people are buying from. Having information about this, will help you find keyword ideas to use.

1. Technical SEO; It is responsible for backend information on a website and focuses to help your site rank better in online markets. It helps your site to improve speed, use responsive design, and update your text file.

Benefits of SEO

• SEO helps to create highly useful and linkable content relevant to searchers’ query
• Makes your site more user-friendly and more people visit your website often
• Enhance your website designs to make them attractive and easier to use. An unappealing website can make users leave and that can hurt your ranking
• Helps you reach your targeted audiences with ease
• Companies that utilize SEO rank better and improve their credibility among the consumers. Most people tend to click on the first page on search results because they trust search engines to filter better results for them.
• SEO enhances brand awareness as it will help your brand to appear in their search results, it increases their brand awareness for your site.
• SEO helps you measure your success with real numbers. With SEO you can monitor the progress of your site as you can monitor your internet marketing analytics in real-time.
• SEO improves sales and leads as it can be noted in everyday operations. When you see customers coming to buy your products or ordering them online is necessitated by ranking high in search results.
• SEO attracts Pay-per-click advertising to reinforce your presence in the search engine. This provides users an opportunity to visit your site and emphasize your brand.
• SEO assist you to stand out among your competitors
• It strengthens your marketing strategies and enhances your online competitiveness when investing in very competitive markets.
• Lower your advertising costs

To learn more about SEO, take our training services at Janeson Learning, contact us today or at +254714445045 and start your digital marketing journey!