6 EFFECTIVE EVENT BRAND BUILDING STRATEGIES TO ATTRACT AUDIENCE
January 5, 2020Event Branding on a Tight Budget – Janeson Events
January 5, 20206 TRENDS IN EVENT BRANDING THAT WE SHOULD ALL BE ADOPTING THIS YEAR
Events continue to evolve every day and every year. A lot of event holders are always looking to spice up their next event and add value to it with innovative ideas. Some of these ideas as well are a direct result of the showcasing of a new technology that has hit the market. The public as well tends to relate quickly with events that are keeping up to date with new trends and they tend to spread news about them in a social and word of mouth buzz. Therefore let’s look at some of the trends going on in the event branding scene and why you should be adopting any one of them.
- Event Apps
Events are starting to take events by storm. Event holders and brands are now beginning to design and create interactive apps for their events so that their guests can interact with them both at the event and outside their events. Event apps could also give notifications to where different activities are going on at different times during the event. Moreover, the event apps play an important role in getting that important feedback from guests on their experiences and thoughts about the event and whether they were satisfied with the outcome.
- Gift bags are now digital
Previously, events used to dish out physical gift cards to some of their attendees with the hope that they could connect with their audience and instill a memorable experience in their minds. However, these gift cards are now being phased out and instead going digital whereby attendees receive online gift vouchers and other offers for whichever stores they would wish to shop from. One would say this is a way of going green and being eco-friendly as it has significantly reduced the stress on the environment through pollution.
- Plastic money is the new cash
Venue holders and guest and attendees are increasingly adopting the use of credit and debit cards and other forms of mobile money payments such as bitcoin and those on smartphones to replace the usual use of cash. This has been anticipated to be a faster way of completing transaction and stopping long queues at events.
- Security
One trends that is becoming increasing clear is the increase and adoption of better and more efficient security at events. Recall, that security is one of the factors to consider when choosing an event <link to post about factors to consider when choosing a venue for your event branding>. Beefing security has been viewed as a way of increasing confidence in guest by promising to safeguard their belongings at some of the events they attend.
- Livestreaming
Livestreaming has taken a strong foothold on events. People are increasingly sharing some of their experiences as they happen to friends and family and even to a greater audience. Apps such as snapchat and Instagram stories have made this possible and with the ever increasing use of social media others are even using some of their live experiences and sharing them on these platforms.
- The use of drones to capture events
Ever since the introduction of technology of drones to the market, people have been finding many uses for them. However, when it comes to events, brands are now adopting them and using them to capture stunning aerial images of events and experiences of guests when they are enjoying themselves.
These are some of the trends currently taking the event industry. However, this is not an exhaustive list but we feel that these are some of the more important ones that every brand and event should be adopting to make that event captivating, attract a higher turnout in order to have a successful event branding campaign.
