A branding event should always strive to connect with the target audience of the person or brand, to the point that it can induce a high level of engagement and leave that powerful mark that will keep them reminded constantly about your brand. It is only when this is achieved that we can say that the branding of the event was successful.

However, trying to do this on a small budget can as well prove quite difficult to achieve. You can follow some of these ideas to possibly achieve this for your next event.

1. Customized invitations

Just like we had pointed out in our previous post <link to millennials post>, brands stand a higher chance of connecting with their target audience if they tailor their content to their audience. Invitations are very important as they draw awareness for people about an event even before they actually attend the event. It is therefore important to craft a creative and attractive invitation that communicates what your brand and event is all about. Remember, you could as well send invitations in the form of emails to your loyal attendees

2. Take home gifts

It’s always a good idea to give away gift cards and vouchers after your event is over to your attendees as it helps to create a good memory of the event and so look forward to the next one that follows. This helps them to identify with your brand and event quite well.

3. Flyers, Banners and Posters

You could create stunning flyers and banners and posters and posters with the event and brand in mind to get more people to attend your event. However, remember to always look for the best design that communicates your brand at the lowest comparative cost. However, never compromise on quality.

4. Refreshments

Serving your attendees with both food and drinks either mid-way through your event or at the end could be a good way to brand your event and connect with your audience. You could offer customized cupcakes and other refreshments.

5. Social Media

You could as well use social media platforms to promote your event. Facebook allows businesses and brands to create an event on their official pages and promote them. Other platforms could also come in handy in their own way. You could create a teaser trailer about the event and promote it on YouTube or vimeo. Alternatively you could choose to distribute digital banners and posters of your event on Instagram and even snapchat.

6. Branding of drinkware, tableware and wearables

Branding of any form of drinkware, Tableware and wearables such as T-shirts with company logos and themes of your events could likewise achieve a branded event on a small budget.

7. A worthwhile customer service

In promoting that event, one thing that people always seem to take seriously is the level and quality of service they receive. A good service always sticks to the back of their minds and helps them identify with your brand. Heck, it’s even the reason why some of your attendees come back for more.