To those unfamiliar with the term “millennials” (or also called Generation Y), the term generally refers to a demographic generation that trace their birth to the early 1980s all through to the mid-1990s and eventual early 2000s. I’m guessing by now you’ve probably figured out whether you consider yourself a millennial or not. Well the first step in trying to understand how to develop creative and impactful event branding experience strategies to attract millennials is to be able to identify them and point them out from the crowd. But it spans further from this, and doesn’t just entail identifying them, but rather trying to understand their nature. One thing millennials are known for so much for is their overwhelming desire to push themselves to the limit and have a memorable adventure filled with risk. A recent poll revealed that when it came to millennials, 78% of them would rather spend their hard earned money having a good time and collecting that memorable experience that just acquiring a physical object. This fact alone tells that in targeting this bunch of people, it would workout best to do so by offering worthwhile experiences instead of products.

• Bring down the costs of events and experiences

It’s true that money talks and certainly. One strategy to attract millennials could be to considerably lower ticket pricing with them in mind. This in turn creates a ripple effect that leads to a large following soon after they begin spreading the words. This in turn enables them to identify with your brand as one that gets them the most experience and best adventure at the best value for money. So it is without saying that as you employ this strategy, always remember to maintain a high level of branded experiences at the reduced cost so that you don’t risk loosing them all together.

• Make the Experiences appealing and worthwhile

Whilst if you’re in the business of offering experiences, then this might not be a problem but however, as you could tweak your services to make them more appealing, those events and business in the line of offering products could as well employ this strategy to increase sales of  products by making the act of buying fun. This could either be in the form of unique experiences and adventures as well as put the on the spotlight over their peers so that they feel important.

• Make branding experiences a working experience

It’s no surprise that the pursuit of a memorable and adventurous experience comes with a huge pay bill. But what if you could turn those experiences into opportunities where they could get to work, earn extra cash on the side and still have a good time. Most events could employ this say at concerts and other events to participate either as payed staff and still get the experience out of the event.

• Customer-centered experiences and products

Lastly, one strategy one could use would be to tailor either the product or event to suit the needs and interest of millennials. Say offering personalized delivery options of products specifically wrapped in design that appeal to millennials could build brand experiences among that group could be one way. Alternatively, one could offer a personalized service which normally isn’t.

However, it is always good to remember, it is important to consider all strategies as they are very different from each other and choose the right one that will work for your brand so that the millennials keep coming and coming in high numbers