How to Get Video Production Jobs in Kenya: A Comprehensive Guide

The video production industry in Kenya is thriving, offering exciting opportunities for creative professionals. Whether you’re passionate about film, television, marketing videos, or YouTube content creation, breaking into the Kenyan video production industry requires a mix of skill, strategy, and networking. This guide will walk you through practical steps to secure video production jobs in Kenya, tailored to both beginners and experienced professionals.

At Janeson Films, we understand the challenges of navigating this competitive field, and we’re here to help you build a sustainable and rewarding career.

1. Analyze Your Current Position

Before diving into job hunting, take stock of your current situation:

• Are you a student, a recent graduate, or an experienced professional?
• What skills have you mastered (e.g., video editing, cinematography, scriptwriting)?
• What areas of video production excite you the most—corporate videos, documentaries, wedding films, or commercials?

Some Kenyan film institutions offer direct employment opportunities or alumni connections, but most graduates have to hustle their way up. To stand out, identify your strengths and focus on impressing potential employers with your skills. If you excel at video editing, cinematography, or sound design, make sure you’re ready to showcase your expertise through practical examples.

2. Stand Out With a Creative Application

Video production is a highly visual and creative field. To make an impact:

• Create a standout portfolio: Instead of a traditional CV, prepare a video resume or showreel showcasing your skills. For instance, demonstrate your editing prowess or highlight clips of projects you’ve worked on.
• Tailor your application: Research the company’s niche—whether they specialize in commercials, weddings, or corporate videos—and create sample content that matches their focus.

Kenyan companies often prioritize hands-on skills over theoretical knowledge, so prove that you can handle real-world challenges by presenting polished, relevant work.

3. Leverage Social Media to Showcase Your Talent

Social media is a powerful tool to market yourself and connect with potential employers. Here’s how to effectively utilize it:

Step 1: Build a Strong Social Media Presence

Create professional profiles on platforms like LinkedIn, YouTube, Instagram, Vimeo, Facebook, and Twitter. These platforms serve as a portfolio for your work and a way to engage with industry professionals.

Step 2: Use Professional Photos

Your online image matters. Upload clear, professional photos that reflect your personality and creativity. Remember, the film industry thrives on individuality, so don’t hesitate to express yourself.

Step 3: Craft Engaging Bios

Write compelling bios for all your profiles. Highlight your expertise in video production, your career aspirations, and what makes you unique.

Step 4: Publish Your Work

Upload your best videos to platforms like YouTube and Vimeo. Add detailed descriptions of each video, specifying your role in the project (e.g., director, editor, or cinematographer). This gives potential employers insight into your capabilities.

Step 5: Use Custom Thumbnails

Make your videos visually appealing by designing custom thumbnails. This simple step increases your videos’ click-through rates and boosts their professionalism.

Step 6: Create a Personal Website

Invest in a website where you can showcase your portfolio, demo reel, and professional achievements. The homepage should feature your best work to immediately grab attention. Include your contact details, such as phone number, email, and social media links, for easy accessibility.

Step 7: Develop a Professional Resume

Create a concise, visually appealing resume summarizing your skills, experience, and educational background. Make sure it aligns with the needs of the video production industry.

Step 8: Build a Target List

Compile a list of video production companies in Kenya, noting their contact information, website, and hiring managers. Tailor your applications to each company’s specific needs.

4. Email Hiring Managers

Once you’ve identified potential employers, craft personalized emails to pitch your skills. Include:

• A brief introduction highlighting your expertise and passion for video production.
• A link to your portfolio or demo reel.
• A statement on how your skills align with the company’s needs.

For example, if a company specializes in wedding videography, share examples of wedding films or related projects you’ve worked on. Always maintain a professional yet approachable tone in your communication.

5. Gain Experience Through Internships and Mentorships

Internships are an excellent way to gain hands-on experience and industry exposure. Many companies in Kenya offer paid or unpaid internship opportunities, which can help you:

• Build your professional network.
• Gain real-world skills beyond what you learned in school.
• Increase your chances of being hired for full-time positions.

Similarly, mentorships can provide invaluable guidance. Reach out to seasoned professionals in the industry, and don’t hesitate to ask for advice or feedback. A mentor can help you navigate challenges and even open doors to new opportunities.

6. Explore Freelancing Opportunities

If securing a full-time job proves challenging, consider freelancing. Freelance videographers in Kenya work on diverse projects, from corporate events and weddings to social media content creation.

Tips for Successful Freelancing:

• Invest in Equipment: If you can afford it, invest in high-quality cameras, drones, lighting, and audio equipment. Clients often prefer freelancers who come prepared with their own tools.
• Market Yourself: Use platforms like LinkedIn, Instagram, and Fiverr to promote your services. Share testimonials from satisfied clients to build credibility.
• Network Aggressively: Attend industry events, workshops, and seminars to meet potential clients and collaborators.

7. Networking: The Key to Success

In Kenya, networking is essential for success in the video production industry. Attend local film festivals, industry meetups, and media events to connect with professionals and showcase your work. Join online communities and forums where industry players discuss trends, challenges, and job opportunities.

Building a recognizable brand and maintaining relationships with colleagues and clients can lead to consistent work opportunities and long-term collaborations.

Why Choose Janeson Films?

At Janeson Films, we specialize in helping aspiring and experienced videographers succeed in Kenya’s dynamic video production industry. From providing professional training and mentorship to connecting you with job opportunities, we’re here to support your growth.

Our services include:

• Video production training programs.
• Professional-grade equipment rentals.
• Networking events and workshops.
• Freelance job placement support.

With a proven track record of excellence, Janeson Films is committed to elevating the standards of video production in Kenya.

Final Thoughts

Breaking into Kenya’s video production industry requires determination, creativity, and strategic planning. By analyzing your skills, creating a strong online presence, and leveraging internships or freelance work, you can position yourself for success. Remember, consistency and professionalism are key to standing out in a competitive market.

Start your journey with Janeson Films, and let us help you turn your passion for video production into a thriving career. Contact us today to learn more about our services and how we can support your ambitions.

For inquiries, reach out to Janeson Films at services@janeson.co.ke or call 0714444045.