Janeson has a great opportunity for a Content Creator / Content Strategist / Storyteller, to join its growing team.

We’re looking for someone full-time.

The core function of this role is developing content and a content strategy based on our clients business objectives and a customer’s or end user’s needs. This role oversees content requirements and creates content strategy deliverables across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.

You will be responsible for managing other employees and freelancers, maintaining budgets, and assisting with the technical integration of content.

High-level thinkers who also have a habit of keeping track of details are ideal candidates for this job. Content strategists must be standout idea generators and problem-solvers with excellent communication and organizational skills.

Your responsibilities are…
– Define key brand messages for content
– Create and communicate a content value proposition
– Establish content workflow, management and governance
– Create and disseminate content standards documents, such as style, tone of voice, and accessibility guidelines
– Prioritise, plan, deliver, promote and maintain content for multiple channels and audiences
– Brief colleagues and delegate content tasks
– Content project management
– Conduct stakeholder interviews
– Carry out user research and usability testing
– Create and work with audience personas
– Map content to stages in the user journey
– Perform content audits and keep a detailed and up-to-date inventory
– Carry out competitor analysis
– Identify gaps and opportunities in content
– Find opportunities to rework and reuse existing content
– Information architecture: Create content models, and give recommendations for taxonomy and metadata
– Optimise content in line with SEO best practices, carry out keyword research
– Create and manage editorial calendars
– Write content
– Publishing to Content Management Systems
– Use analytics tools to monitor content traffic, engagement, leads and conversions after content is published

Requirements:
– Very strong understanding of content/tone
– Passion for writing and marketing, search in particular.
– Excellent verbal and written communication.
– Be efficient, organised and task-oriented.
– Ability to manage multiple tasks & projects at once.
– A positive attitude.
– Keen willingness to learn and grow within the team.
– Well-versed with Google Analytics.