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In our technologically advanced and globally linked culture, live-streamed events have been the standard in recent years. Facebook Live, Instagram Live stories, Twitch TV (frequently utilized by the gaming community), House Party, and Tik Tok are some of the most popular live-streaming apps currently available. Live streaming, unlike pre-recorded videos that can be trimmed and altered, is exactly that — live and unedited.
What is live streaming, and how does it work?
The term “live streaming” refers to video that is delivered over the Internet in real-time rather than being captured and saved first. Live-streaming is now possible for TV broadcasts, video game streams, and social networking content.
When someone watches a video on the Internet, they employ streaming as a form of data delivery. It’s a method of delivering video content in little chunks, usually from a remote storage site. Client devices don’t have to download the complete video before starting to play it because only a few seconds of it is sent over the internet at a time.
Basics of how a Live-Streaming Work?
Like live TV, live streaming technology allows you to watch, produce, and share videos in real-time. To live stream, all you need is an internet-enabled device, such as a smartphone or tablet, and a platform to live stream from (such as a website or app).
Best Live Streaming Companies in Nairobi
- Janeson Events
- Video Force Kenya
- Tek Productions
- Elite Media
- Mint Glint Media
- 360 Imaging
- SOS Networks
- Tek Production Services
- Mint Glint Media
Reasons to Live-Stream Events
Because this trend is continuously growing, the best time to learn why people live-stream events is now. Even small businesses and startups do live stream concerts, sporting events, graduations, conferences, and a variety of other events.
Organizations live stream events for a variety of reasons. The goal is sometimes to raise brand awareness. It is sometimes used to generate a paid experience. With virtual tickets, live broadcasting allows you to generate income and increase revenues.
Some live feeds have the option of being private. Video conferencing, such as Skype or Zoom, for example, employs live streaming technology to allow you to communicate with people you’ve invited. They should be password protected to keep them private, and passwords should not be shared.
Some live streams are open to the public, and hundreds or even thousands of individuals may tune in. Viewers can upload remarks that show alongside the live feed for viewers to comment on and interact in real-time. They can also send each other emojis like hearts and gifts like cash that are displayed on the screen.
What is the appeal of live streaming?
The idea for live streaming came from reality television and YouTube, where you can broadcast anything you’re doing in real-time to people all over the world.
Children and teenagers, particularly those in primary school, find live streaming appealing. It allows them to be a creator, a presenter, and be seen and heard by an audience while also allowing them to interact with their favorite celebrities.
Many live streamers enjoy the feeling of being “in the present” and communicating with family, friends, or even an international audience. There are limitless options to broadcast entertaining, important, or thrilling moments live, from a birthday message to loved ones to a topical Q&A or a talent display.
How to Stream a Live Event
It’s fairly simple to live stream an event, especially if you have the necessary tools. Let’s look at the steps you can take to live stream your first event.
- Make a Strategy
Because live streaming has so many changing aspects, it’s a good idea to set your goals and intents upfront. To do this, please respond to the following questions:
- What kind of event will you broadcast live?
- What is the point of broadcasting that event live?
- What are your objectives?
- What do you want to get out of your investment?
- Will you make money from the event?
- What is your financial plan?
It’s time to make a plan now that you’ve figured out your replies. Create a clear sketch of your event’s vision and the instruments you’ll need to achieve your specific objectives.
- Select a Video-on-Demand Platform
A streaming solution is a software platform that allows you to broadcast live. When it comes to live streaming an event, you’ll need to choose a streaming solution that can help you realize your vision.
Many professional-grade live streaming systems come with white-labeled HTML5 video players that may be easily placed on your website, app, and social media platforms.
- 3. Set up the Broadcasting Gear
After you’ve decided on a live streaming solution that fulfills your requirements, you’ll need to decide what kind of recording equipment to purchase.
This is a critical component for streaming video, and weighing all of the possibilities might be intimidating. However, before making a decision, we recommend doing some research on a few alternative options. That way, you can be certain that the equipment you buy is the perfect fit for your streaming needs.
- Make a connection with your encoder
You’ll need a video encoder to convert RAW video files to streamable digital video files, whether you’re using an external camera or a webcam. You can use a hardware encoder or a software encoder.
- Put Your Sources Here
It’s time to input your source once you’ve set up your encoder. Every encoder and online video platform has its own set of source inputs. You must connect your camera, microphone, and any other sources to your encoder or switcher at this point in order for them to be included in the broadcast.
- Establish a Live Channel
Next, go to your online video platform and establish a live channel.
- Add your Stream to your website. Perform a trial run. Begin streaming now.
Don’t know where to begin? Or is there anything else you want to know about live streaming? Well, contact us for more info.