How much does it cost to produce a podcast in Kenya

Content marketing has come in different formulas and styles and creators have different options and podcast is one of them. A podcast is a way of having audio content for specific topics to fit into content plans of websites and blogs. The increased use of the internet and changing content consumption habits have influenced the growth of podcasts. Podcasting has deeper engagement as listeners have to stay tuned in longer as compared to blogging. It involves listening and hence you can be doing something else as you listen to a broadcast meaning it enables multitasking. Podcasting comes with several advantages such as more audiences, less competition, has greater intimacy, and more. If you love storytelling, podcasting can be your career choice as millions are now turning to podcasts for entertainment. You have to be 

prepared to ensure success in podcasting. 

You may be desiring to start your podcast but you don’t know how, or you are a seasoned podcast professional and you need some help. Well, Janeson Studio will help record your podcast according to your requirements and help you stand out. Our recording studio is well fitted to satisfy your recording process. Our studio allows you to be surrounded by a team of experts who understand your needs, we provide a demo to guide you, our wall and floor are well fitted to absorb more recording sound and avoid any background noise. Our cost ranges from Ksh 10,000 – Ksh 50,000. We also help you on what subject matter to do a podcast about your business, record and edit your podcast so it’s packaged and ready to go live. Depending on what package you purchase, we even do all the uploading to your podcast hosting service.

Process of Podcasting

Just like any other career, podcasting requires proper planning, and preparation. You need to be well equipped with proper resources for your podcast. Always remember what you want to start, someone else is already doing it and therefore it is good to be unique in your ways. Do some research to identify what is missing or what people are not doing well or so much. Things to do before starting podcasting;

• Identify a Niche; What are you good at, what do you want to talk about, what is your motive, who will be your audience in terms of age, religion, gender, etc. What are your audience’s interests? 
• Choose a Name; Choosing the name of your podcast is guided by the type of content you will be creating and the particular niche you will be working on. Show some creativity while choosing the name of your podcast to stand out from others.
• Formatting; Identify how long your podcast will last. Experts say successful podcasts are less than 30 minutes because most people can’t pay attention longer than that. But find what works better for you and pursue that. Choose the style you are going to adopt, would your podcast be an interview-style, solo, story-telling, multiple hosts, etc. Probably you want your episode format to be a Call To Action format, Ad Spot, Teaser, Welcome, etc. The best thing to do in this step is to be creative.
• Now that you have chosen a name, identified your niche, and decided your formatting style, now it is time to prepare for the other step. The other step involves creating your cover art, which is the first image your audience will see as they browse through the podcast app.
• Create a unique and strong introduction that stands out.
• Recording and Editing; Record and edit your podcast. Once recorded, your podcast needs to go through editing to clean up your audio, allows you to add music, enables you to piece together your audio parts, and eliminates minor mistakes. Ensure you have high-quality equipment such as a laptop\computer, headphones, microphone. Set and test the input volume of your microphone, open your audio recording and editing software before starting recording, and make sure the software is set to record from the chosen microphone. Don’t worry about making some mistakes, we can always edit them. After recording your podcast, listen to it and eliminate any background noise and delete sections where mistakes were made. Then export your audio into WAV or MP3 file as they are supported by all media players to ensure reaching a wider audience.
• Get a Host; When your podcast is ready, it is time to find a place to host that mp3 file. This is important as it will allow you to start distributing your show to podcast directories and apps. If you are pleased with how things are turning out, you will be ready to validate your feed and submit it.
• Now start growing your podcast further and be consistent by putting out more quality content. Campaign for your podcast by asking people to subscribe, leave a review, share our content. Popularize your podcast on all your social media platforms, your website, and through email lists.

Let’s now focus on what benefits you get from podcasting your business

• You connect personally with your clients
• It is fast and cheap
• You listen and no need to watch on a screen. You can be doing something else as you listen, like driving.
• It builds authority
• Easy to upload audio files
• Easy to understand the content
• Popularize your business 
• Enhance your business development
• Shows what you are capable of
• Create an opportunity for your customers to buy your products or services
• Improve your website traffic
• Improve conversion rate
• Brand awareness
• Audience engagement. Podcasts help to engage with your audience, it explains well what you can offer, provides relevant information about your business, allows you to encourage your audience to follow, like, comment, and share your podcast.

You want to do a podcast for your business, contact Janeson Studio today at +254714444045 to create a podcast that has the same quality as the brands with big budgets and starts creating your brand awareness.