5 Ways to Create a Brand Video

5 Ways to Create a Brand Video

Video content marketing has become a very vital and mandatory way of connecting with leads and customers. It is no longer a thing for the fancy few. With the inevitable technological advancement that has revolutionized marketing, content needs and publishing platforms, video marketing has become a priority.

On the same breath, if you are looking into a way of telling a compelling brand story, then video is the way to go. A brand video can play a very important role in your content strategy. This guide will inform you on why you need video branding and it includes five ways to create a brand video.

Why Brand Video?

Building Trust

Nothing helps your audience who in this case are your potential customers to relate to your business than a well put together brand video. It helps build trust.

Through a brand video, your audience can put a face to the name and see how genuine you are. It portrays confidence and clients like associating with confident brands.

A way of reaching to more potential customers

Research has shown that video contents are among the top share content on social media. A great brand video that leads will find interesting will be shared in other social media platforms and this way, your message gets to reach more potential customers.

Says more in Less Time

A picture might be worth a thousand words but a 30 seconds video can convey a million words. The brains they say processes videos 60,000 times faster than written text.

This shows that with video, it is easier for the audience to relate to and understand the message. Video allows you to convey information with emotions in a manner that is incommensurable via texts.

Just like your Leads, Google can’t get enough of Videos

Google loves relevant and useful information. Besides, Google owns YouTube which is the second largest search engine globally. If Google finds your content useful to the audience, it will put it further up the user’s search results.

Brand Videos make you different

Here are a few facts why Video must not be underrated in marketing strategies.

• 90% of web consumers say that a video helps them make a decision to buy a business’ product or service
• Estate agency listings that use video get over 400% more inquiries than those without video.
• 65% of executives who watch work-related videos visit the business’ website afterwards
• 64% of people who visit a business’ website are likely to buy their product after watching a video

Capitalize on the above facts to stand out from the competition by using brad video to introduce your brand to newcomers, answer your website visitors’ questions, or just to make them

Tips to Creating Brand Videos

1. Settle on what you intend to achieve and build content around that

Brand or corporate videos are different and should be treated as such. Some videos like ‘company culture videos’ are aimed at enticing potential employee while others are created to target potential customers. Explainer videos can show expertise in your field and provide a valuable solution for the consumer’s problem.

Who are you as a brand, what do you offer and how can showcase the same through a video? Think about what your company has to offer and how you can offer it in video.

2. Come up With a Plan

Do not rush. Take your time and plan. After you have decided on what you intend to achieve with the video you intend to make, consider who you need on board to ensure quality and tight video.

You might have an in-house team, but what other outside resources will you need? What is the timeline, how about the budget? Having a plan boils down to having an answer to some of these fundamental questions.

As much as there might be budget constrains especially for small business, do not try to do it all alone. Video production is a collaborative medium and requires a team.

3. Fascinating Content

Corporate video is about a strong, compelling narration. As a marketer, you should be able to create great content. If you can, then branded video would not be an uphill task.

Take a look at brands like Samsung who have cut a niche in creating impeccable, cutting-edge branded video content.  Just like blogs require good written content, so does video content.

Audiences will be enthralled by a creatively made film that is compelling. That way, they can get immersed and inspired. Feeding them with poor quality, over salesy video content will see them bolting. In video branding, think audience first!

4. Understand your Audience

Get to know your audience, study their behavior. This should also include the kind of content they like how they like it and how the wish to engage with your content. Is it through an app, smartphone, tablet or desktop browser?

Technology advancement has allowed for devices designed to maximize video experience and with such knowledge, you know what to expect. Different social media channels have different design and technical specifications for video but, if you know which you are targeting from the start, your content can be easily optimized for each of these channels.

5. Good Production

This does not necessarily imply that your brand video has to be all glammed up and glossy like a scene from a blockbuster movie. Neither does it mean that it should look like it was shot with a broken android phone. For a video to make an impact and turn leads into customers- then you have to invest in the production. If you can, hire professionals and let them make a decent brand video.

With a video production industry that is expanding and bale to cater for diverse clients, you are sure to find one that can fit into your budget. You can seek for recommendations, search online review their work. But if you must do an in-house production, then get a decent camera and a tripod. Make sure to check your video or shoot test shots to make sure the image looks the way you want.

Bottom line

With the tips above, I bet you are ready to make a compelling brand video. If you finally make one, then you will need to make the final move, to launch it and share effectively. Just as in filmmaking, a movie is not complete without being screened, so is a brand video incomplete without reaching the targeted audience.

YouTube is a fantastic place to host your video. It is definitely the most popular site to host videos, not to mention- the second most popular search engine after Google, and its results are also prominent on Google searches.

You do not host and leave it at that, you have to promote your content. Make use of social media tools like Facebook, Twitter, your company website are all great ways to spread your videos.

You might create videos frequently but do not spam your audience with too much content. You can also attempt to pitch your videos to publications, especially smaller industry publications that may need video content.

Now that you have some basic tips, start brainstorming and then produce.

What’s your next big video idea?