A billboard is a large outdoor advertising structure usually found in high-traffic areas such as alongside busy roads. Billboards presents a large ads to passing drivers and pedestrians.

Billboards are a great and efficient way to reach the masses to reach where they live, commute, work and socialize.

Advantages to using billboards

•  Their size is a huge advantage. Large, bright, attention-grabbing visuals with one important message is the best route it will leave people with a lasting impression in their mind.
• Ads on billboards are free to passersby and they don’t have to buy a newspaper or a cinema ticket in order to view your message.
• With more travelers on the roads than ever before, billboard advertising allows you to reach a lot of people faster and cheaper than any other form of marketing media.
• Billboards are hard to miss and you have guaranteed viewers. As your message gets repeated views it becomes more embedded in their memory, they will remember it more and will come to find you.
• Billboard advertising is the only media form where the advertiser has full control of the ad space. The ad has constant exposure as it is seen throughout the day.
• Billboards are usually placed strategically along major roads and highways, thus, increasing the possibilities of being seen by a great number of customers all throughout the day.

The purpose of a billboard is to get through to as many people as possible, to create awareness not necessarily impact, to broadcast instead of engage.

Billboard advertising companies

This are some of billboard advertising companies in Kenya and if you need their services this are the companies to look out for.

• Wiselinks Outdoor Advertising Ltd
• Alliance Media Kenya
• Adsite Limited
• Tangerine Outdoor
• BackLite Ltd. Nairobi
• TDF Advertising Limited
• Billboard Creations
• Ogilvy & Mather Africa
• Universal Signs LTD