Pre-Production

Pre-production is the initial stage of production that essentially involves preparations made to ensure smooth-sailing shoots. It is important in streamlining the video concept. During pre-production, the script for the music video is is analyzed by the relevant team for cues to expect during filming. These may include dialogues, monologues or choreography. Awareness of these marks ensures strategic placement of cameras for optimum exposure. Knowledge of the script also aids in planning for props and other backup tools as used in music video production. In the process of developing the script, amendments are made where deemed necessary and any adjustments concluded. At this stage,a production schedule is created and shared with the production team for synchronization of timetables.

Production

The production stage is when the project officially kicks off. This is when the prior preparations culminate into a visual production. Shooting different scenes may require changes mid-production. We only aim at perfection when producing content that will be viewed and critiqued by the Kenyan music industry. Therefore, it’s not uncommon to make changes and tweaks as the visuals develop. Having an eye for detail is fundamental to directing and bringing a project from idea phase to fruition. Camera operators are guided by the theme,message and direction of the project when shooting music videos. The video content is generally a visual representation of the audio.Hence the video promotes and markets an artiste’s brand. Janeson Films focusses on production of excellent and viewer-worthy video content.

Production

Post production includes all stages of production occurring after shooting individual segments. During post-production, the segments are assembled and organized as played out in the script. Video editing and graphics editing is done while adding visual and sound effects where required to optimize the video for viewing. Video-editing software is usually employed to best bring out the desired effects. The greatest amount of time is spent in the post-production stage since this is when the bulk of changes are made. This is also the stage when there’s music addition to the video. The project is completed and finalized at this stage. Videographers and producers work together to realize the intended project and showcase it to the world. To realize your dream, talk to us about your vision for your music video and we will support you as your go-to video production firm.

In the current dynamic music scene in Kenya and all around the world,artistes have to stand out to be recognized and appreciated. The pressure is on and talent needs an audience. Janeson Films produces captivating music videos that capture the Kenyan music industry. We deliver top-notch quality videos while sticking to the production budget and offering value for value.
Music video production is the art of producing video content for audiovisual projects. Our team of videographers uses hi-tech recording equipment to bring to life and relay the intended message without compromising the music video attributes. The three main stages of music video production that projects go through are pre-production, production and post-production.