GREAT TIPS ON CORPORATE EVENTS BRANDING WHEN LAUNCHING A COMPANY

We live in an age of innovation, business entrepreneurship and the corporate world, where economic dominance can be attributed to SMEs and large corporations that transact in a day to day basis. This has made the scene quite attractive for even those planning to join and competitively try their luck.

In fact, approximately 543,000 new business get started each month. These business could either be new startups emerging from a brilliant well thought out business idea or a completely new company resulting from either a takeover or merger of two separate business with rebranding occurring as was the case with Telkom Kenya.

No matter the case, when you’re entering the business enterprise, you’ve got to make your mark and stand out, leave a first impression that leaves your audiences wanting more. And that is why the launch of company is a vital. We’ll outline some great tips to consider when you’re going about this.

One thing to remember is that when you prepare to launch a new company, efforts should not just be directed towards the launch day but they should start at the very beginning before the launch, during the launch and even after the launch.

Some tips are important before the launch. What does that mean? A buzz and hype needs to be created to lure in a large number of people. What is the target here? Brand awareness. A general consideration of your target audience should be taken into account. This comes from looking at what groups of people your company will eventually serve. Targeting is important and once you understand that, then your branding efforts for that corporate event can be done with these groups in mind. Some of the tips here could be;

Harnessing the power of social media.

A brief look at the numbers reveals that over two billion users are active on social media globally. You wanted reach, well here you have it. And recall as a strategy, you already niched your target group. Factoring this in, could tremendously improve your brand and corporate event awareness for the launch. Common practices here include creating events on social media platforms, such as Facebook and promoting your event with a relevant hashtag.

The Time factor

This would apply to both the promotion of the launch as well as planning to affix the launch date for your company. In essence, try to ask yourself, what is the best time to promote your event? In this case you definitely need to do your research. Trust me, you don’t want to be launching your company on the same weekend as others are. Strive to lay down a clear timeline for what should be done in weeks leading up to your corporate event launch.

Get your venue right.

Book your venue early to avoid the risk losing it all together. You could make necessary arrangements for security, transport, PWDs and even parking for your guests at your launch day. Promoting your events whilst at the same time showing your interest to the clients on necessary amenities would go a long way in assuring the public of the type of company you are: One that puts their clients first.

Use Video Marketing

In case you haven’t thought of this, video can be a great way to reach your guests and at the same time promote the launch of your company. Sites like YouTube have large followers thus creating and promoting your launch on these sites and many others alike could guarantee launch success. Video marketing is essentially the alternative to TV Advertising in this modern era plagued by a rise in online users.

Create Stunning Invitations

Whether you’re sending the good old invites by post, or leveraging email marketing for invitations, you need to create a carefully crafted and designed invite. It is what people see for the first time when they interact with your brand. As a result, the invite should reveal so much about your brand to want people to actually come to your launch but at the same time create a sense of curiosity so that people try to find out more. A good place to start would be to hire a more than capable graphics designer for the job.

Try the forgotten but not lost Press conference

A while back,press conferences were the first news one got when something big was about to happen,though they don’t happen as much now as they used to. They still represent an avenue to exploit for your corporate event when launching your company, and what do you know, a launch, means a memory about your company, and if you actually manage to pull it off, then it means more people tend to associate your company with that success.

Use event listings

You could opt to list your launch event in multiple event listing sites for an even greater exposure. Remember to keep a schedule in mind and schedule early to avoid any hick ups with approval.

Leverage Influencers

Reaching out to an influencer will do a lot more for your launch event branding campaign. Start by identifying key industry personalities with a broad online presence be it with blogs or active social media profiles. Sites like Klout really do come to the rescue when you want to locate and engage with online influencers.

A touch of celebrity

While you might be using influencers who have endeared themselves to their fans, celebrities add a different touch to your corporate event launch campaign. They bring so much benefits to the table such as building awareness, positioning the brand, attracting new users and even influencing the customer purchase. However, with celebrities, a lot of thought has to go into whether they are right for you. What does this mean? Celebrities come at a cost of spending a large amount of money to get them to your event and understanding their true value for your launch is important in deciding whether you want to invest in them.