How a Qualified SEO Agency Can Improve Your Email Marketing Campaign

An email marketing campaign is a core part of any internet marketing strategy whether for a personal website, eCommerce business, or charity organization. For this reason, you need a qualified SEO agency – or freelance SEO expert – who understands the best practices involved in this technology (learn more). Investing in such a professional will pay handsomely through enhanced marketing ROL as well as new relationships with new customers. Email marketing also provides an opportunity to collect crucial data about your customers’ needs, which can guide you in reinvigorating your products or services.

Mobile-friendly website design for email marketing

One of the standout characteristics of a reliable Sydney website designer is his ability to optimize email marketing messages for mobile.  Having a mobile-friendly email marketing campaign means that you can reach out to people who like to scour for information using their smartphones as this is more portable than laptops or desktop computers. Consequently, your website is spared from penalties imposed by search engines on websites that are not mobile compatible.

Permission from e-commerce business’s target audience

Not to be overlooked is the need to gain the consent of the target reader before bombarding them with email messages from this internet marketing method. Once the targeted audience agrees to receive these messages, the online marketing company or expert can then tailor the email messages in accordance with the information needs of the former. Personalized emails are a plus as they can enhance sales conversion rates by at least 15 percent as well as click-through rates by at least 25 percent.

Use of social media to drive traffic to eCommerce websites and emails

As one of the longest-serving Sydney web developers, we have discovered that emails are much more effective than social media for informing people about any incredible offers or deals on products and services. In contrast to social media – where people are likely to miss out on your information due to the wide array of posts in the Newsfeed – email marketing makes it hard for information on these deals to miss the attention of a targeted user or reader. SEO providers who understand this fact often use social media to spread the news about the offers by encouraging them to visit the concerned eCommerce websites or sign up for an email subscription. For SEO services, contact us today.