Digital Marketing Expert  Job – Join Janeson in Nairobi, Kenya

Janeson, a forward-thinking media and technology company in Nairobi, Kenya, is looking for a skilled and creative Digital Marketing Expert to spearhead our brand’s marketing strategy. We need an action-oriented marketing professional with proven expertise in digital marketing and an exceptional ability to produce engaging, targeted content. This role demands both strategic planning and hands-on execution across our digital channels.

Job Overview

This role is ideal for a marketing generalist with strong digital marketing capabilities and the ability to create high-quality written content. You’ll collaborate closely with our leadership to develop and execute a holistic marketing strategy aimed at building our brand identity, engaging our target audience, and driving growth. The role will involve defining our brand’s principles and voice, developing strategic campaigns, and managing all phases of digital outreach.

Key Responsibilities

1. Marketing Strategy and Brand Development

• Brand Voice and Principles
  The first stage of this role is dedicated to defining Janeson’s core identity and brand voice. Working closely with our team, you’ll establish brand principles that guide our interactions and communications, creating a clear and authentic identity that resonates with our audience. This includes crafting all brand copy, identifying our values, and articulating what sets Janeson apart in the media and tech landscape.
• Message Alignment Across Platforms
  Developing clear, consistent messaging is key to enhancing Janeson’s visibility and reach. You’ll create a cohesive approach to sharing our key messages across our social channels, email campaigns, website, and public relations strategies.

2. Social Media Management and Content Creation

• Platform Audit and Benchmarking
  Conduct an initial audit of all Janeson’s social media channels to assess our current standing and determine key performance metrics. Based on this analysis, you’ll establish benchmarks and identify areas for improvement.
• Content Development and Alignment
  Beyond strategy, this role is hands-on with content creation. You’ll produce impactful social media content, design posts, write captions, and develop the brand’s visual and textual online presence. You will also be responsible for creating foundational business content, including “About Us” sections and social media banners that reflect our brand’s identity.

3. Email Marketing and Outreach Campaigns

• Mass Email and Message Campaigns
  Our Digital Marketing Expert will develop and execute email marketing strategies to expand our reach and engage potential clients. By crafting targeted email campaigns and exploring bulk messaging opportunities, you’ll help Janeson build awareness and drive conversions.
• Content-Driven Outreach
  As part of our outreach initiatives, you’ll leverage storytelling and persuasive content to build strong connections with our audience. You’ll develop high-quality email copy that is both compelling and aligned with Janeson’s voice, ensuring that each message contributes to our broader brand narrative.

4. Website Development and E-Commerce Strategy

• Website Planning and Content Management
  You will oversee the development of Janeson’s new website, focusing on user experience, visual appeal, and functionality. This includes specifying the site layout, managing the graphic design process, sourcing multimedia content, and creating all written content. As the primary manager of this project, you’ll ensure that the website is an accurate reflection of our brand’s identity and meets our strategic objectives.
• E-Commerce and Promotional Campaigns
  Our company is looking to integrate e-commerce capabilities into the website to offer products and services directly to our customers. You will design the e-commerce strategy and promotional campaigns that will drive traffic to the website and convert visitors into loyal customers.

5. Public Relations and Influencer Partnerships

• PR Strategy
  A strong public relations presence will help us establish credibility and expand our reach. You’ll develop a PR strategy that includes press releases, media outreach, and partnerships to position Janeson as an industry leader.
• Influencer Marketing
  Building partnerships with influencers in relevant industries will help amplify Janeson’s voice and broaden our audience. You will identify and collaborate with influencers whose values and audience align with ours, creating mutually beneficial relationships that enhance brand visibility.

Essential Skills and Expertise

The ideal candidate for this role will have expertise in digital content strategy, marketing management, and brand building. Required skills include:

• Content Strategy and Distribution
  Proficiency in developing and managing content strategies that drive engagement, including identifying the best platforms and distribution methods for our audience.
• Copywriting and Content Creation
  Exceptional writing skills are essential to this role. You should be adept at crafting high-quality, compelling copy across social media, email campaigns, website content, and other digital platforms.
• Branding and Marketing Strategy
  Ability to define and execute a marketing strategy that is aligned with our brand’s principles and goals, focusing on growth and increased engagement.
• Social Media Management
  Strong command of various social media platforms, including content creation, scheduling, and performance tracking, is a must.
• Email Marketing
  Expertise in email marketing tools, segmentation strategies, and campaign management to drive engagement and conversions.
• Creative and Strategic Mindset
  The ideal candidate should have a balance of creativity and analytical thinking, ensuring that campaigns are both innovative and grounded in data-driven insights.

Why Join Janeson?

At Janeson, we are passionate about media, tech, and making an impact through creativity. We offer an exciting, fast-paced work environment that encourages growth, learning, and the opportunity to make a real difference in the company’s journey. As a Digital Marketing Expert with Janeson, you’ll have the chance to shape our brand and be an integral part of our success story.

If you’re a motivated, skilled digital marketing professional looking to make an impact, we invite you to apply for the job and join us in pushing Janeson forward.