Media Buying Agencies in Kenya

Media buying is the acquisition of advertising from a media company like a television station, newspaper, magazine, blog or website. It also involves the negotiation for price and placement of ads, as well as research into the best new venues for ad location.

Media buying is a crucial part of marketing and is linked with getting “paid” media space and timeslots so that the ads placed in them can be viewed by maximum number of targeted clients.

The media purchasers maintain positive and nurturing connections with various important channel owners

If you are trying to attract customers to your business, you may consider the media planning and buying process. This process can help you reach your target market and have an impact on them through various outlets. How does this process work? Here’s what you need to know about the process and some media buying basics to help you get started.

The media buying process is intended to ensure that your target market actually sees your ad. It involves acquiring desirable spaces and time slots so that you can reach your target market and various media outlets.

These outlets can be the newspapers, television slots, magazines, radio, and online banner ads. Media buying is considered to be paid aspect of your marketing plan as you are required to purchase space.

Media Buying Agencies

This are some of the media buying agencies in Kenya, so if you are looking for a media agency this are the places to go to.

• Saracen media
• The advertising company
• Glasshouse PR
• WPP-scangroup
• Redhouse Group
• Oxygene
• Pamoja Media
• Gina Din Group
• Briche media and events Limited
• Entwined media
• Digital onpoint systems
• IMG Kenya
• Impact Africa Limited
• Brainwave communications LTD
• Hallmark advertising and marketing
• Spread marketing
• Brett communications LTD