Most popular social media in kenya

Kenyans in business, have you ever thought what a gold mine social media is in relation to networking your brand? Whether it is a service or a product you want to sell, social media is the quickest way to reach your potential customers. Do you know why?

• So many people visit social media in a day, let’s say time after time
• It is easy to share information about a product or service across people and networks on social media
• Think about it, social media is enticing, it’s through social media that people will get to visit your website
• Social media will enable you to reach a wide range of people at the same time.
• It is totally free and to some extend pocket friendly if you get the hang it
• It is easy to learn and manage.

Statistics of social media use in Kenya

Weather your target market is the young people, ladies or gentlemen, social media marketing can be enhanced by observing the statics of how social media is taking root in Kenya. Kenyans adore social media, and this can be proven from the following observation.

A large percentage of Kenyans own smartphones, which create convenience in sharing of information and exposure of the same information to a larger crowd. The statistics below give the overall use of social media in Kenya.

Some of the people with business have no idea the impact of social media on their businesses. How do you think online business like Jumia, Killimall among others have had such immense success in their pursuit to grow their business beyond the city life limit. Social media use is the technological guru behind the progress. If you have no idea or were not thinking about social media use, let me give you a little insight in to the use of social media for your business.

For instance, if you create a page on Facebook for your business that corresponds to what you sell or provide, more than half the people who use social media will have the chance to view it. Ad if you use a language that appeals too many, or should the product or service be what most of the target people are looking for, it will be shared by the people. There are options that you can use to promote the range of exposure given to the brand. For example, you can promote it, invite friends, offer something in return to your target audience, and give them a platform as well.

Social media also gives you an exposure to people who are of the same business niche. It is from such brands that you will be able to know what your competitors are doing, what to do better and what not to do in order to have your business prosper. We learn from what people have done, know what fails and what works, that is what social media should be able to do for you.

Also, social media use can help your clients get clear understanding of what your brand is all about. At the end of the day, you will find that you don’t need all these sales people if you have one guru behind your social pages. That should save you dimes.

For more information on how to make sure your brand is not just a brand but a recognizable brand, visit @Janeson Media. Depending what you have and what you want to grow, we will show you how to turn those few knocks at your door to crowds. Our media team are well versed in understanding what the present world needs and what Kenyans and the larger world are interested in in a way that will make your brand stand out.

statistics on social media use in kenya

kenya social media statistics 2017

social media platforms in kenya

number of social media users in kenya