5 BRANDING STRATEGIES AND IDEAS FOR CORPORATE EVENTS

Corporate events are a good way for a company to showcase that new product, service or component that they want to enter the market. They get the right audience to attend in large numbers and it is through these events that the event and brands gain more popularity and traction to eventually stand out among the crowd. If you are thinking about branding your corporate events, you could use these strategies outlined below to help you achieve that.

1. Use social media

Social media can be a good place to start in a strategy to brand some of your corporate events. According to social media examiner, 64% of marketers are using social media for six hours or more and 41% for 11 or more hours weekly. And this is just usage alone. Furthermore, according to E-marketer.com, 88% of UK marketers use social media to increase awareness about their events before they occur. There are a number of strategies one could employ to brand their corporate events. Some of these strategies include: promoting a special hashtag that people use across the different social media platforms, encouraging guests to take photos about the event and share them, promoting live tweets as the event unfolds and issuing incentives if guests “check in” to the corporate event.

2. Use a conspicuous display for your company name

During corporate events, you could use a company name or logo that stands out and is big enough to be seen. Strategic placement is also important such that it is either at the entrance or stage of the event.

3. Branding of all tableware and glassware

Make sure that the tableware and glassware match the company logo, brand as well as the brand color.

4. Refreshments

Also make sure that the food and drinks complement the brand and logo. You could serve food and drinks specially made for the company say hiring either a mixologist or chef to come up with a special cocktail or biting for that specific corporate event.

5. Takeaways and gifts

Providing takeaways to your guests in the form gift bags always leaves a lasting impression in the minds of your audience and eventually they are able to identify with your brand. It also gives you that extra advantage when a following sequel to your earlier corporate event is held in that you will have created loyal customers who would come back for the second event because they enjoyed the first one so much. And hey they got to get freebies before right, they would relish that opportunity again.

These strategies would go a long way in corporate events branding as well as wedding branding that making it stand out.