In this article we will be laying down a step-by-step guide on how to carry out a simplified event branding campaign. It is very important to get event branding right, and when it is successful, it will drive a greater audience to your event and eventually make it easy for them to relate, and identify with your event and brand.

Before the event

As we saw in a previous article, is essentially important to maintain contact with your prospective guests all year around as opposed to just reaching out when the event nears its due date <Link to post about pre-event marketing and promotional strategies for your evet branding campaign>. A number ofstrategies can be employed before the event: save the dates, send promos/teasers via email about your event, send out invitations (either printed/email), remind your audience via conformational emails, promote the event on your website, put out press releases about the event, employ social media channels to get word about your event out there and finally leverage bloggers and influencers and other people such as social ambassadors to help promote your event.

During the event

It is as well important to carry out a number of things to ensure that the branding of your event is a success. Make arrangements for transportation to and from the event for your guests or alternatively choose your venue properly and considerately with transport service proximity such as bus termini in mind about factors to consider when choosing the venue for your event branding. Make sure everything about the event is perfect from the MC to the guest speakers, the food and beverages, entertainment, color, décor and even on site facilities such as lavatories. Promote social media sharing of photos and videos from your event and have a uniform hashtag for your event across all social media platforms. You could as well give an opportunity for your audience to give back depending on their level of satisfaction towards your event with donation stands and silent auctions as the event progresses.

After the event

Following the event, there are a number of things you could do to maintain the level of engagement with your guests and induce loyalty in them. You could start by thanking them with gift cards as we saw earlier on trends in event branding that we should be adopting and through emails, direct them to an online photo gallery for the just concluded event so they can relive the occasion through the pics, tell them what was achieved in the event by presenting results and maybe inform them what next you have planned for them and when the next event will be scheduled, always reminding them and guaranteed that they are on the list and they will be reminded to attend when the event nears its due date.

In following this simple tips and tricks, you can be guaranteed of a successful event branding campaign that will see a high level of satisfaction and regard from all your guests and attendees and eventually build on your brand.