THE IMPORTANCE OF EVENT BRANDING
January 5, 2020TIPS ON HOW TO PROMOTE AND BRAND AN EVENT
January 5, 2020THE SIMPLIFIED ELEMENTS OF EVENT BANDING
Event branding is about making sure you stand out from the crowd.Companies in their different niches face a lot of competition in the market place and that is why event branding is especially so important. Below we aim to lay down some of the basics elements of event branding and its various elements
- Brand Name
With a brand, comes a brand name, something catchy and easy to remember that audiences can identify with. It should be carefully selected. It should also complement your logo and fit well with it.
- Slogan
A slogan is memorable phrase or motto used with the goal of persuading the members of the public. A slogan helps with memory such that your target audience is able to remember and commit fully to your brand. Always remember to have a short catchy slogan that details what the audience will be expecting once they show up for your event.
- Logo
Never forget the logo. In any carefully branded event, a well-crafted logo should always accompany the event. The logo is able to differentiate what your event brand stands for from the many others in that category.
- The experience
An event is always about delivering that top notch experience that people are searching for. So delivering on a high quality experience goes a long way in burning a memorable experience into the minds of your audience.
And always remember, when the branding of your event is done right, it will create a lasting impression that will make your event stand out way above the rest.