THE SIMPLIFIED ELEMENTS OF EVENT BANDING
January 5, 2020WHAT ARE EVENT BRANDING PACKAGES?
January 5, 2020TIPS ON HOW TO PROMOTE AND BRAND AN EVENT
Promoting and branding are very important aspects when it comes to events. In the following article, we will give you some pointers on how best to do this with these key crucial tips. Some of these methods vary depending on your budget but it’s always good to remember and take note of what will work for your business and suit your business brand.
- Leverage traditional marketing.
When it comes to event promotion and branding traditional marketing isn’t dead. You can use the good old traditional approach and integrate it in your marketing strategy. This could entail use of outdoor advertising such as billboards, and signage. You could go to press and print very well designed flyers to pass around just to get news about your event out to the crowd. However, since this method of advertising represents a hefty added expense, do your research to get accustomed to printing and companies that offer the best value in services. Events have in the pas been successfully been promoted via the radio
- Employ Social Media
Social media represents one of the most important platform to get your event in the open. Online platforms such as LinkedIn, Twitter, Facebook and even YouTube have a large following and could be an important avenue to explore, with the number of online users increasing every minute. And now, with the integration of ad features on such platforms, it’s now possible to target your event to only certain people and increase your reach over a greater geographical area. This feature is highly useful when it comes to event promotion and branding. And always remember to use a uniform hashtag across all your social media platforms.
- Recruit influencers
We all listen to those very important influential persons in our industry and so, one way to get our message about events to our audience is to use influencers. Let them invite people to the event and watch your coverage grow.
- Use video Advertising
You could create a video ad and advertise it on social media platforms such as YouTube and video. The video could perhaps be of a previous successful event and feature a testimonial from a previous attendee and star the key speaker or guest of the event.
- Blog about it
You could promote and brand your event from your blog. This could help get your news about your event to your most loyal attendees who have identified with your brand and frequently visit your site to check out the latest in events.
These five ways represent the broadly used methods when it comes to events branding and promotion. However, there are other additional and creative ways to promote your brand or event. These include: use of the word of mouth, employ email marketing and get previous attendees to register for the next event, source for corporate sponsorship and hope sponsors advertise the event concurrently with you, Use existing and ongoing events to let people know about your event, use printed wearables such as T-shirts with identifiable logos when building brands and enroll the event in a ticket sourcing platform alongside other events.