TIPS ON HOW TO PROMOTE AND BRAND AN EVENT
January 5, 2020WHAT IS EVENT BRANDING?
January 5, 2020WHAT ARE EVENT BRANDING PACKAGES?
Event branding companies and agencies offer some of their services in packages. It is therefore important to familiarize ourselves with what these packages really are the next time one goes out seeking branding services for their event.
In essence, an event branding package will include a collection of certain branding services all collectively tailored for a specific event of a certain brand. These packages are carefully designed by professionals with your exact event in mind.
There are a number of event branding packages out there. However, the idea is to understand how these packages work.
The Strategy Session
A good event branding package would essentially start with the strategy session that would bring both the event holder as well as the branding agency together. It is in this sessions that professionals from the agency would try to understand the needs of the event and put together a package that suits the events needs perfectly.
The Branding Package
Different branding packages have different components. However, these components are always geared towards serving your event needs best. In addition, different packages will differ in their price range. One example of an event branding package would include the following services for a specified price.
- Collaborative Meeting
- Event Branding/Logo Design
- Vinyl Banner Design
- 8.5×11″ Table Signage
- Handout/Flyer
- Social Media Graphics
- Ad for Program
- Graphics for Online Registration Page
Implementation
Once the event holder is happy with the package and what it offers and adds to his/her event, then comes the implementation of the package, in that some of these services are rendered to the event holder in the promotion of his/her event.
It is important to always choose the right corporate events branding package for your event, to ensure the overall success of your event promotion campaign.
