WHAT IS EVENT BRANDING?

If you are searching for an exact meaning of event branding, an exact definition is difficult to come by. However, one can infer that it is actually a process of promoting an event by creating some sort of value to its attendees and guests such that at the end of it all, they are able to know, identify, relate and say that they are part of all the things that your business or brand encompasses.

While we are speaking on the topic of event branding, here are the three types of popular brands out there currently in the market;

• Service brand – a brand which is builton the knowledge, feedback, and opinion based on the experience one has from a service delivery business, company, person or even agency. More often than not, an event promotion and branding agency usually falls in this category.
• Retail brand – which is one modelled around the experiences of both products and services. You could relate with the famous KFC as a good example of such a brand.
• Product brand – a brand which is built on the experience of just one specific product alone. Good examples in this category include; Sony, Ford, Lamborghini and Nike.

Now that we can clearly identify different types of brands, it is essential to explore other aspects of event branding in order to clearly grasp the full scope of what event branding is. You could check out some of the importances of event branding, understand the brand building strategies to attract audience and get some useful tips on how to promote and brand and event.

It is after learning all these aspects of event branding that it is possible for you to clearly say that you fully comprehend what event branding truly is.